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Developing a Brand
In early 2023, I began as Director of Marketing and Public Relations with the local nonprofit Out in West Texas. The organization had been on hiatus since the pandemic and was interested in a complete revitalization of its image to appeal to a younger demographic. Below are the 3 final brand outlines submitted to the board to vote on.
Laying the Foundation for Expansion
Since that time, I've created a fully fleshed-out brand guideline and website for Out in West Texas to accommodate their media team's expansion! Now all Public Relations Committee members have a united brand voice and style.
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